Our History
The doors of the PREMIÈRE jewelry house were opened at the very beginning of the history of Lithuanian jewelry - in 1994. Currently, PREMIÈRE has crossed the twentieth anniversary of its successful jewelry creation and sales activities - the company is known and loved not only in Lithuania, but also in Europe.
The founder and creative director of jewelry house PREMIÈRE, Vytautas Jonutis, remembers the beginning of this story - twenty years ago, the demand for jewelry grew rapidly, but consumers were not spoiled for choice. The jewelery companies of that time, including PREMIÈRE, massively imported items from other foreign countries. However, V. Jonutis always sensed that this is temporary and that buyers will eventually start looking for works of exclusive design with lasting value. It soon proved true, and today this trend is particularly pronounced.
The Lithuanian company PREMIÈRE started its creative activity by carrying out special orders. The accompanying success inspired me to take on a bigger challenge - to develop a high jewelry brand that honorably represents Lithuania. At the time, it seemed frightening - V. Jonutis and his team were the only ones taking risks to such an extent in the field of jewelry. Back then, not only investments in the factory were important, but also in the company's team. As the company and its value scale grew, the maturity, professionalism and responsibility of the employees also grew. Most of them have remained with the company since its inception.
Whether creating everyday jewelry or luxurious evening jewelry, PREMIÈRE adheres to the principles of the highest quality production: the pieces are handcrafted by experienced jewelers, and the production tools and materials are carefully selected and imported from reliable European suppliers. This brand is not inferior to luxury global jewelry brands either in terms of quality, design, or cherished values.
When quality becomes not a luxury, but a self-evident value, it is finally possible to focus on the kind of art that combines the client's happiness and eternal values. It is precisely because of the distinctive symbols that are drawn from long-standing religious wisdom or cultural and architectural heritage that PREMIÈRE jewelry is most loved by mature, self-aware consumers looking for inspiration.